The set pictured of a print magazine which could spotlight the work of Dark creatives and people of color working inside the realms of fashion, art, and music, and started putting out feelers for their own community and planning their initial shoots. Subsequently, as the stunt first started to spread across the planet at the start of 2020, everything ground to a stop. Undeterred, they chose to create the magazine liberally, together with the name eventually coming to them before this summer.
“We began making this magazine nearly one year before, but once we began throwing around a lot of titles that this summer and Bryce suggested the Only grin. While the magazine does not shy away from politics and activism, the pair’s aim was to make a much-needed area for Dark joy. “At that time, everything that we had been seeing on the news was only about this uprising in the USA, George Floyd, Breonna Taylor, and it was so heavy to observe daily. I wanted the magazine for space where everybody could have a minute, and step back in all that, and also have it brighten up your day.”
Out of their present base in Sydney, Australia, the job became something which brightened their day also, giving a welcome supply of attention in a time when their routine shoots were canceled. Happily, they had their extensive backgrounds in the fashion sector to fall on as it came to figuring out how to cope with what they needed to hand. The group immediately started working on a range of editorial and marketing projects jointly and shared their frustrations with the constraints placed on them from the magazines they had been working for.
It had been this craving to get a larger feeling of liberty that spurred them to start planning the magazine this past year. “Obviously we are choosing contributors who we are motivated by and align with the worth of this magazine, however one thing that we wanted to do would be to provide the power to the creatives and state, you have free rein to do anything you want,” says Hunter. “Elliott Jerome Brown Jr. and Becky Akinyode stated they desired to do a story about Black homosexual love, and we all only said, certain. It is only about providing the creatives the liberty to do exactly what they need, and about providing them a budget that they could work inside.”
The end product is an impressively thought-out window to the pair’s diverse aesthetic world. “Ian is the most bizarre type of our worth,” Hunter notes,” he has always been and is about identity, and he’s this new notion of masculinity that’s super important for us also.”
Another important facet of this couple’s aims with Justsmile was supposed to make sure there is diversity not only before the camera but behind the scenes, also. “With everything that occurred this season around the planet, it truly heightened our assignment,” Hunter adds. “As for us, the magazine is actually about inspiring the voices of both Dark and Black POC creatives. And in that time, a lot of larger institutions now are trying to concentrate on this, but we are doing it out of such a reallocation and it is coming out of me as a Dark editor. I believe that it’s super important to be unapologetically Dark, and also a lot of books would not permit that. So with this entire journal, I managed to say any and everything I wanted.”
The assignment of this magazine goes beyond only the launch of a mere grin. More than anything, it is a chance for both to develop the neighborhood they have cultivated of creatives from all over the world looking for a more comprehensive fashion business from the bottom up. “we would like to create this support community,” states Thomas. “It is not only always about persuading somebody to do a narrative, but to state, how do we work together to move your career ahead? For me personally, it is also about getting these networks of Black and Black POC creatives and most of us encourage each other.” On this, Thomas ardently agrees. “We need this to become a creative universe that is larger than only a magazine.”